Last week I read this article about Cars 2 (it just came out). Basically, it says that they made a sequel to Cars even though it didn't perform well, so that they could sell junk to kids. It also says that they created the plot (international spying) so that they could sell MORE crap. Internationally. All the little kids I know were excited about this movie coming out, and I'm sure their parents are going to pay for it. Last Sunday the Target ad's cover was Cars 2 merchandise. When you opened it, it had a folded section with more Cars 2 stuff. Die cast cars, cereal, water toys, bed sheets, ad nauseum. I know it's smart, if you can get into that racket, but wow, I'm just speechless.
Bub has asked why candy is at the check-out registers and we've talked about impulse buys (amusing our cashier), so now we've also talked about creating a product just to sell it. I think eventually there will be something that he really likes, aside from books, that he really wants, but when he does, I want it to be because he finds it cool and not because some schmuck in a suit marketed it to him.
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