Today I came across this article about musicians performing on cruise ships. The example they used was Kid Rock headlining on a Carnival cruise to the Bahamas. The part that floored me was about how, on this cruise, the passengers drank "more than three times the amount of alcohol than a typical Carnival voyage" which, if you've ever been on a Carnival cruise to the Caribbean (and I have), is already a lot of alcohol for the typical person. Different demographic.
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